Ian Burrell is widely regarded as one of the world’s foremost authorities on rum. Known internationally as the Global Rum Ambassador, Ian has spent more than 30 years championing rum culture, education and appreciation across the world.

In 2007, Ian founded UK RumFest, recognised as the world’s first international rum festival, helping spark a global movement of rum festivals and rum education.

A passionate communicator and category advocate, Ian has played a pivotal role in raising the profile of rum on the global stage. Through masterclasses, brand partnerships, events and consultancy, he has worked with leading drinks companies, brand owners, rum producers and high-profile celebrity-backed spirits projects, including Crossfire Hurricane and Three Hearts.

Ian now brings that experience, credibility and energy to 11 Parishes Rum, a Barbados-focused brand created to celebrate the island where rum began, support its people, and help place Barbados rum at the forefront of the global premium spirits market.

At a time when rum is finally ready to shine, Ian’s influence gives 11 Parishes a level of authority, access and momentum far beyond a typical new spirit launch.